Our story: From Michelin stars to global wine commerce
Discover the journey of Trade and Terroir, where passion meets strategic expertise to elevate the wine market. Learn about our founder's unique background and our commitment to authentic growth.
Meet the expert: Giorgos, founder of Trade and Terroir
Where high-end gastronomy meets strategic wine commerce. With a career forged at the highest levels of global hospitality, wine commerce, and financial management, Giorgos brings unparalleled, 360-degree expertise to the world of wine consulting. By seamlessly bridging the gap between world-class sommelier services and data-driven business strategy, we deliver bespoke solutions that drive profitability for businesses and unmatched value for private collectors.
The journey: From Michelin Stars to global wine commerce. The foundation of my expertise was built in the dining rooms of some of the world’s most iconic, world-renowned gastronomic institutions. Having served as a Sommelier at the legendary The Fat Duck (3 Michelin Stars) and the acclaimed Midsummer House (2 Michelin Stars) in the UK, I mastered the art of luxury hospitality, high-end wine pairing, and the curation of some of the most sophisticated wine portfolios in existence.
Our specialised services for wine producers
We offer comprehensive support to help wine producers grow and sell their wines effectively. Our specialised services include digital marketing and e-commerce strategies to expand your online presence, expert export and logistics consulting for seamless global distribution, and brand development and positioning to create a compelling market identity. We also provide market entry strategy development, ensuring your wines reach the right audiences in new territories.
Our guiding principles: Authenticity and connection
At Trade and Terroir, our work is guided by strong principles designed to foster genuine growth and lasting relationships. We prioritise authenticity over hype, focusing on genuine stories, sustainable/terroir-driven winemaking, and authentic producer identities rather than chasing short-term market trends.
Our approach involves tailored market integration, meeting clients where they are and building strategies around specific market dynamics. We act as a bridge-builder, fostering trust between producers and distributors/retailers through transparent communication. Furthermore, we champion educational value, empowering professionals and consumers with clear context about the region, climate, and craft, making complex terroir approachable and commercialisable.
"Trade and Terroir has transformed our approach to the market, helping us connect with the right audience while staying true to our brand's unique story."
Satisfied Winery Owner
Our vision for the wine industry
We aim for sustainable commercial growth for wineries, helping independent, quality-focused producers build a resilient, long-term international presence without diluting their brand identity or sacrificing margins. We strive for market elevation and data-driven strategy, modernising how wine sales and tourism are approached by combining deep sommelier-level terroir knowledge with actionable analytics.
Finally, we believe in meaningful connectivity across the industry, establishing transparent, lasting relationships across the entire supply chain. Ultimately, it’s about making high-terroir, authentic wines commercially successful while keeping their story and integrity fully intact.