Elevating wine as an experience
We connect people with terroir, we create experiences and develop dynamic potentials.
Our expert wine trade services
Trade and Terroir offers tailored marketing solutions designed to enhance the visibility and profitability of boutique wineries in competitive international markets. From market entry strategies to brand development, we cover all aspects of wine market development.
Market entry strategy
Developing comprehensive strategies for wineries to successfully enter new international markets. We identify key opportunities and potential challenges, providing a clear roadmap for global expansion.
Brand development & positioning
Crafting unique brand identities and positioning for wines that resonate with international consumers. We ensure your brand communicates quality, heritage, and distinctiveness effectively.
Digital marketing & e-commerce
Implementing cutting-edge digital marketing campaigns and e-commerce solutions to reach a wider audience. From social media management to online sales platforms, we drive engagement and sales for your wines.
Export & logistics consulting
Providing expert advice on export procedures, regulatory compliance, and logistics to streamline the international distribution of your wines. We help navigate complexities for smooth global trade and we offer insights of emerging markets.
Holistic wine and eco tourism experience
We design holistic wine tourism experiences that connect people with nature, tradition, and gastronomy. From the vineyard to your glass, we craft tailor-made getaways with absolute respect for the environment
Wine service training for HORECA industry
Empowering front-of-house teams with practical sommelier skills, tailored HORECA wine service training elevates guest experiences and boosts profitability. Through hands-on guidance in proper handling, food pairings, and persuasive storytelling, hospitality staff gain the confidence to turn every wine menu into a high-margin sales driver.
Private and Corporate Wine portfolio Management
Tailored wine curation, fine-wine sourcing, and strategic cellar management for discerning private collectors and corporate hospitality. We align high-terroir allocations with long-term value, prestige, and flawless execution.
“Trade and Terroir has been instrumental in expanding our reach. Their deep understanding of the wine market and strategic approach made a significant difference to our brand's global presence.”
— A proud Greek winery partner
Get in touch with us
Trade and Terroir
Business hours
Monday - Friday: 9:00 AM - 5:00 PM
Saturday - Sunday: Closed
Contact us
+30 6975538151
info@tradeandterroir.com
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About me
With a career forged at the highest levels of global hospitality, wine commerce, and financial management, Giorgos brings an unparalleled, 360-degree expertise to the world of wine consulting. By seamlessly bridging the gap between world-class sommelier services and data-driven business strategy, we deliver bespoke solutions that drive profitability for businesses and unmatched value for private collectors.
The Journey: From Michelin Stars to Global Wine Commerce
The foundation of my expertise was built in the dining rooms of some of the world’s most iconic, world-renowned gastronomic institutions. Having served as a Sommelier at the legendary The Fat Duck (3 Michelin Stars) and the acclaimed Midsummer House (2 Michelin Stars) in the UK, I mastered the art of luxury hospitality, high-end wine pairing, and the curation of some of the most sophisticated wine portfolios in existence.
Transitioning from the floor to the commercial heart of the industry, I excelled as an Account Manager in both B2B and B2C sectors for global wine giants:
- Berry Bros. & Rudd (UK): The world’s historic luxury wine merchant, where I managed high-net-worth private client portfolios and commercial trade accounts.
- W.S. Karoulias S.A. (Greece): One of the leading wine and spirits distributors in Southeastern Europe, expanding market reach and managing complex corporate networks.
Further expanding my operational expertise, I served as the Wine Tour Operations Manager at Stanlake Park Wine Estate (UK), where I successfully designed, structured, and managed high-yield wine tourism products and direct-to-consumer (DTC) sales strategies.
By the Numbers: Proven Commercial Impact
I look at wine through a lens of romance and terroir, but manage it with the precision of a corporate executive. My track record includes:
- €5M+ Budget Management: Proven capability in overseeing substantial commercial budgets, optimizing supply chains, and driving cost efficiencies.
- 10% Consistent Annual Sales Growth: A history of continuous revenue acceleration through strategic pricing policies and market penetration.
- €10M+ Wine Portfolio Management: Trusted by corporations and High-Net-Worth Individuals (HNWIs) to source, manage, and optimize high-value private and investment-grade wine collections.
Academic Credentials
My commercial acumen is backed by a solid academic foundation in economics and tourism business management:
- BSc in Economic Sciences – Aristotle University of Thessaloniki (AUTH)
- MBA in Tourism – International Hellenic University (IHU)
"Whether I am restructuring a wine list for a luxury resort to maximize its financial yield, helping a boutique winery capture new export markets, or scouting the next investment-grade vintage for a private collector, my mission remains the same: translating passion into measurable, sophisticated success."
— Giorgos Mandravelis, Founder & Lead Consultant
